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SEO services, or Search Engine Optimisation is the process of increasing the visibility of a company, a product or a service on the internet. The higher an internet page is ranked, the higher it will appear on a list of searched keywords, therefore the more traffic will be directed to that particular website. SEO can target a text page, a particular image, a video or an academic search. SEO is an internet marketing strategy that essentially tries to work out what a search engine is looking for within a set of keywords, and wording its text or descriptions to best adhere to the algorithms as set out by said search engine.