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Product branding refers to the marketing of a product or company. A brand itself is in relation to a name, term, design, symbol or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. Branding is a set of marketing and communication methods that help to more

Product branding refers to the marketing of a product or company. A brand itself is in relation to a name, term, design, symbol or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

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