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People counting is the practice of counting the amount of people travelling through a specific place. There are several methods, some of them being manual clicking devices, infra red beams, WiFi trackers and thermal imaging systems. People counting is used in a variety of contexts, in retail the amount of people in a certain place and the ratio of how many of them buy products, in sporting arenas to count how many people access a certain area of the ground to combat over-filling and the amount of time people spend in a specific space.