Copybook FAQ's

Answers to your questions!

Is there any cost?

If you choose a paid listing, such as our Corporate or premium Copybook+, you will have access to many more business enhancements. View our Pricing Packages to discover the one that suits your company.

Who are the main users of the site?

Primarily we have four main user groups: 

  • Procurement personnel and companies that are investing in new technologies who seek to find a variety of suppliers and manufacturers in one location
  • Individuals who are interested in a particular industry we focus on. These are notably students, career seekers, people currently working in the sector or industry experts.
  • Companies who want to be seen by interested parties on a larger, more effective scale. 
  • Industry Associations and Governing bodies who advise, arrange events and seek excellence from specific industries.

 

Do you share my information?

No, your contact details will not be shared and will only be used by Copybook.

Why should I promote my company on Copybook?

Copybook's sole goal is to help you win new customers. We will help you reach your goal to expand and grow your business. You can add your company for free to see how it will work for you. you can upgrade at any point and take advantage of our full services. Visit our Pricing Page for a full breakdown of the features available. Alternatively, Contact Us to speak with an expert.

I need assistance. Where can I get support?

You can receive support at any time by submitting your questions Here or by using our Live Chat service. 

Can I upload my own materials?

Yes, simply login and upload your own material using the bespoke Copybook Wizard. For more advice, we invite you to use our Live Chat service. 

How do I set up my account?

We have created a handy how-to guide to help in setting up your account. Click Here to access the PDF tutorial. 

What is the purpose of an Expert and how do I add one?

Our Expert section is where companies who have an account can add a member of their organisation, who specialises in a certain field. The purpose of this is to direct readers seeking professional advice to those who can best provide it, whilst possibly generating more enquiries. You can add an expert through your dashboard, by clicking ‘Experts’ on the left-hand navigation bar. Once there, add a new Expert by clicking the ‘Add Expert’ button in the top right-hand corner. You will need the name of the Expert, their email address, job title, a short description of their field of expertise and an image of the chosen person. Once completed, your Expert will appear on the Expert section of the website, ready to receive enquiries!

How do I add a new Event?

This is not done through the Dashboard, instead, you need to go to the Events Tab at the top of the Copybook Homepage. Click the ‘Add an Event’ box, at the beginning of the calendar. Then a form will open for you to fill in. Once the form has been submitted, a member of the Copybook Production Department will check the details and make it live on the site.

To add yourself as an attendee of an event. Go to Events on the Navigation bar of your Dashboard, and then click ‘Attend Event’ on the right-hand corner. While you are here, have a browse at the upcoming events - You might find another event to attend! 

Can I add a Video if I don’t have a You Tube account?

Yes, simply, forward your video to support@copybook.com, along with a Title and Short Description. A member of the team will add your video to the Copybook YouTube Channel

You will then be provided with a YouTube ID so you can add the video to your Copybook profile.

Where can I find video Tutorials?
How can I create a successful profile?

Writing a successful profile is not a difficult or time-consuming task. Here are a few rules to follow to avoid decreasing results:

When writing your profile, always keep in mind the reason you are doing so. Using duplicate text will automatically result in less successful results. By using original text, you will be found more easily, leading to more product enquiries.

You can do this by writing a unique profile, outlining your company and your main products/services.

Think about your focus and stick to it, you can always add more detailed information later.

By creating a clear subheading, you will identify your main focus. For instance, if I were providing airports with baggage handling products, my subheading would be: ‘Baggage Handling Equipment and Spare Parts’. Keep the subheading short and avoid forcing in Keyword. This is known as Keyword stuffing - purposefully and repeatedly using a term you wish to be found in the text. This appears unnatural and is viewed negatively by Google.

Once you have your subheading, you will create the main profile text. Remember; this is an overview and should provide relevant information only.

A short paragraph introduction can be given to provide information about your company, its background and areas of operation.

If you have a medium to long list of products or services, these should be listed under the introduction, in a bullet list format. This makes it extremely easy for readers to see what is available.

The main body of text is where you provide information on your top chosen products/services. We advise three to five paragraphs, outlined with appropriate headings.

Finally, a call to action is suggested, advising readers to use the contact button for more information or to submit an enquiry.

we advise against using the H3 or H4 headings for marketing lines, such as Great Price, Great Value! Instead, the headings should be used to clearly identify each part of the text.

What should I include in the Articles section?

The Articles section allows you to expand on, and include new information on your products/services. Some companies only post Press Releases in this section. We do not discourage this; however, we do express that this does not take advantage of the section fully. Therefore, you will not seek the benefits. The best content to include in this section is information on a particular product/service and case studies.

Optimising the Content

To produce a successful article, it needs to be targeted, clear and more importantly, unique. Each article should focus on one product/service or range of products/services. Target a specific audience and write thoughtfully. The structure of the article will depend on whether you are writing about a range of or single product/service. A simple guide would be a short introduction, H3 heading containing keywords with a few paragraphs about the product/service. Always reference any keywords naturally; avoid keyword stuffing. This is view as ineffectively by Google, harming your content. We advise that you keep an article to 500-800 words to avoid readers losing interest. to include more information, or upload a longer piece, you can add it to the Documents section as a PDF 

What is a Short Description?

The short description is a summary of your content on our Copybook website, and Google results. This text should be entered for all types of content. Keep your short description between 150 to 160 characters, accurately sum up the subject of your content and use necessary keywords. 

What is a Topic?

The Topic section is used to group various types of content into one section to provide information conveniently. This could be a recent case study, a product or product range or arm of business. In a Topic articles, videos, galleries, and documents can be included.

Creating a Worthwhile Topic

Always remember to identify the focus of your Topic and target it on specific information. Chose an appropriate Title to identify your Topic. For example, for information on weighing product range for the food industry, you should name the Topic: Food Industry Check Weighers. It is also important to have a relevant image available, as this will appear on the profile. Use an image that will capture users attention and entice them to click and name the image appropriately. More information on naming images can be found in the ‘How Should I Name my Images?’ FAQ.

How should I name my images?

Naming an image is extremely important as it can really help to engage readers with the content they are seeing. Images can also help to illustrate a point, especially in the case of charts and graphs. first consider the file name as this helps Google understand what the image is of, without it being seen. So an image of a baggage handling conveyor belt at Heathrow, for example, should be called heathrow-baggage-handling-conveyor.   

The second and third factors are the Alt text and Title text; fill both in as they are these are not the same. While they do have similar jobs, it is important that the text is not the same. The Alt text is used by browsers for blind and visually impaired users. As a result, the text should clearly explain what is in the image. Alt text is also used when an image cannot be displayed for any reason and in Internet Explorer (IE), when a user hovers over an image. The image title is used to display supplementary information and is displayed in most browsers other than IE when the user hovers over the image. Therefore, the Title text should say what is in the image but can also contain a call to action, where appropriate.

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