Copybook FAQ's

Answers to your questions!

What is the difference between suppliers and associations?

Suppliers are companies that make money through selling products and services. Associations are organisations that promote specific areas or industry, manage events, and have members relating to their business sector. Associations may be "not-for-profit" organisations and are often funded through governments and/or membership fees.

Who are the main users of the site

Primarily we have four main user groups. 1.Procurement personnel and companies that are investing in new technologies who seek to find a variety of suppliers and manufacturers in one location. 2. Individuals who are interested in the particular industry we focus on. These could be students, career seekers, people currently working in the sector or industry experts. 3. Companies that are represented on the site and who want to be seen by interested parties. 4. Industry Associations and Governing bodies who advise, arrange events and seek excellence from the industry involved.

Do you share my information?

No. Your contact details are only used by us.

Why should I promote my company on Copybook?

Copybook's sole goal is to help you get new customers. If expansion and growth is a goal for your business, then we can help. You can add your company for free and see how it works for you. If you find this works you can upgrade to take advantage of the full services we offer. Please visit our packages page for a full breakdown of the features available. Alternatively, contact us to arrange to speak with an expert.

Can I upload my own materials?

Yes, you can login and upload your own materials using the bespoke Copybook Wizard. For advice and guides on how-to do this, look through our Support FAQs.

I need assistance. Where can I get support?

You can submit a support question here or click on our live chat option below. Alternatively, take a look through our other FAQ pages for how-to guides and SEO advise.

How can I create a well performing profile?

Writing a well performing profile is not a difficult or overly time consuming task. However, there are a few rules you should follow to avoid falling into bad SEO pitfalls. Below we have included a brief overview, for you to reference, when writing your profile.

When writing your profile, always keep in mind the reason you are doing so. Placing duplicate text up will not do you any favours, as Google will simply ignore it. You want to be seen so that readers can easily find you and enquire about your products!

You can do this by writing a unique profile, outlining your company and the main products/services you supply.

Think about what your focus is and stick to it, you an always add more detailed information later on, in the form of additional content.

You can identify your main focus by creating a clear subheading. For instance, if I were providing airports with baggage handling products, my subheading could be: ‘Baggage Handling Equipment and Spare Parts’. Don’t make the subheading too long and don’t force keywords into it. This is known as Keyword stuffing - purposefully and repeatedly placing a term you wish to be found for in text. It appears unnatural and is viewed very badly by Google.

Once you have your subheading, you will then go onto to create the main profile text. Remember; this is an overview and should provide relevant information, without dragging on or, more importantly, Keyword stuffing!

To begin with, a short paragraph introduction can be given to provide information about the company, its background and areas of operation.

If you have a medium to long list of products or services you provide, these could be listed under the introduction, in a bullet list format. This makes it extremely easy for readers to see what is available without causing an overly long profile.

The main body of text will then be where you provide information on your top chosen products/services. We advise three to five paragraphs, outlining these under the appropriate headings. There will be time to extend on this information with additional content.

To end, often a call to action can be good, advising readers to use the contact button for more information or to submit an enquiry.

Finally, we advise against using the H3 or H4 headings for marketing lines, (such as Great Price, Great Value!) as this will have no benefit. Instead, the headings should be used to clearly identify which part of the text is telling readers what.

What should I include in the Articles section?

The Articles section is where you are able to expand on, and include new information on, the products/services you outlined in your profile.

A lot of companies make the mistake of just using this section to post Press Releases. We do not discourage this; however do advise that, while interesting these will not attain you great results.

The best content to include in this section is information on a particular product/service and case studies.

Optimising the Content

When producing an Article, to get the best results you need the content to be targeted, clear and, most importantly, unique.

Each article should focus on one product/service or range of products/services. Think about what you are writing about and whom the article will appeal to. This will help you to know what to include.

The structure of the article will depend on whether you are writing about a range of or single product/service, but a simple guide would be a short introduction, H3 heading containing the keyword and then a few paragraphs about the product/service.

The article should reference the keyword naturally and should not use the keyword stuffing technique. Stuffing is placing the keyword into content, unnaturally. This is viewed badly by Google and would harm your content. If you write naturally, you should be able to avoid it.

It is advisable to keep an article to 500-800 words long, so to avoid readers losing interest. If you would like to include more information, or upload a longer piece, you could instead add it to the Documents section as a PDF download.

What is a Short Description?

The short description is the piece of text which appears as a summary for your content on the Copybook website, as well as under search results in Google.

This text should be entered for all types of content.

A good short description should be kept to between 150 to 160 characters and accurately sum up the subject of your content, without excess details.  It should also include natural use of the necessary keyword.

What is a Topic?

The Topic section on a profile is where you are able to group various types of content into one section, as a convenient way to provide users with information on a particular subject.

This could be a recent case study, a product or product range or even an arm of business.

All types of content can be included in a Topic - articles, videos, galleries, and documents.

Creating a Worthwhile Topic

The most important factor when creating a Topic is that you identify the focus before you start. Decide what the Topic will be providing information on and target your content to this.

You can identify this immediately to users by choosing an appropriate Title.  For example, if you were grouping together information on your check weighing product range for the food industry, you could name the Topic: Food Industry Check Weighers.

It is also important that you have a relevant image available, as this will appear on the profile, in the Topics section. A good image will capture users attention and entice them to click. Remember to name the image appropriately. More information on naming images can be found in the ‘How Should I Name my Images?’ FAQ.

How should I name my images?

How you name an image is extremely important.  Though it feels like a small part of the overall content, an image can really help to engage readers with the content they are seeing. Images can also help to illustrate a point, especially in the case of charts and graphs.

There are three factors to consider when uploading an image. The first is the actual file name. The file name helps to tell Google what the image is of, without it actually being seen. So an image of a baggage handling conveyor belt at Heathrow, for example, would be called heathrow-baggage-handling-conveyor.  

The second and third factors are the Alt text and Title text. Most people assume these are the same and will leave one blank. While they do have similar jobs, it is important that both are filled and that the text is not the same.

The Alt text is used by browsers for blind and visually impaired users. As a result, the text should clearly explain what is in the image. Alt text is also used when an image cannot be displayed for any reason and in Internet Explorer (IE), when a user hovers over an image.

The image title is used to display supplementary information on an image, and is displayed in most browsers other than IE when the user hovers over the image. As a result, the Title text should say what is in the image but can also contain a call to action, where appropriate.

How do I set up my account?

We have created a handy how-to guide to help in setting up your account. Click here to access the PDF tutorial.

What is the purpose of an Expert and how do I add one?

Our Expert section is where companies who have an account with us can add a member of their organisation, who specialises in a certain field.

The purpose of this is to direct readers seeking professional advice to those who are best placed to provide it, whilst possibly generating even more enquiries.

You can add an expert through your dashboard, by clicking ‘Experts’ on the left hand navigation bar. You will be taken to the Experts section, where you can add a new Expert by clicking the ‘Add Expert’ button in the top right hand corner.

To complete this form, you will need the name of the Expert, their email address, job title, a short description of their field of expertise and an image of the chosen person.

Once you have completed this form, your Expert will appear on the Expert section of the website, ready to receive enquiries!

How do I add a new Event?

Anyone is able to add an Event to our site, however this is not done through the Dashboard. Instead you need to go to the calendar of the relevant industry and then click the ‘Add an Event’ box, which appears at the beginning of the calendar. This will then open a form for you to fill in. Once the form is submitted a member of the Production Department will check the details and make it live on the site.

If you would like to add yourself as an attendee of an event, you can do this via your Dashboard. Simply go to Events on the Navigation bar, and then click ‘Attend Event’ in the right hand corner. You will see a list of the Events we have listed. You can then click those you are attending.

Alternatively, you can use the search bar at the top to narrow your search.

Can I add a Video if I don’t have a You Tube account?

Yes! If you forward your video to support@copybook.com, along with a Title and Short Description, a member of the team will add your video to the Copybook You Tube channel.

You will then be provided with the You Tube ID so you can add the video to your profile.

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