Bright Ideas into Brilliant Experiences


We turn big ideas into brand experiences that stir emotions, change perceptions, fuel conversations and inspire action. 

We're a team of 40+ thinkers, problem solvers, creators, makers and producers. Together, we create events for 10 to 100,000 people. Regardless of the size, our focus is on helping you grow your business by connecting you more fully with your audiences. We believe that experiences change behaviour more than any other marketing channel - whether it's inspiring your employees to engage with one another, or your customers to make your brand a part of their lives. more

We specialise in Sports, Tech, Automotive and Beverages. Our clients include JLR, F1, Diageo, Autodesk, MTV and the FA among others. Within the TBA Group are 4 agencies: TBA, Velocity Experience, VHE and Optimum. Velocity is an agency specialising in automotive and F1, which launched spectacularly in the Summer of 2017 with F1 Live - an event for 100,000 F1 fans in Trafalgar Square. VHE specialises in large-scale events and music. In November 2017, VHE will be producing the MTV Music Awards. Optimum is our production arm, allowing us to efficiently produce and build in house. 

The core of the group is TBA. For more than 30 years, TBA has been helping brands transform their passion into business growth through powerful experiences.TBA’s founder, Tony Ball MBE, was responsible for the launch of the original Mini, effectively pioneering the way forwards for live events. He went on to form tba in 1983, at a time when the phrase ‘brand experience’ didn’t even exist. Since then, the world of experiential marketing has changed, and over the last three decades tba has grown and evolved to adapt.

We’ve won dozens of awards along the way, and engaged hundreds of thousands of people from all walks of life. Today, we use brand strategy, bright ideas and brilliant execution to successfully help our clients create lasting connections with their audiences.




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158 - 160 North Gower Street
NW1 2ND, London
United Kingdom

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