Digital Transformation, Airport Marketing, Passenger Experience

Krankikom GmbH

Krankikom is partner to some leading companies in the digital transformation. Our expertise lies in the application of web and mobile technologies to  digitalise business processes for marketing purposes, customer engagement and loyalty, distribution and knowledge transfer. We have the know-how and resources to complete projects to the highest professional standard, keeping a careful and constant eye on time and cost management. And we’re perfectionists. Our aim is always for the user to be absolutely delighted.more

Today, more than ever, digital innovation is the decisive factor for success. Our customers‘ future depends on providing better solutions more quickly than their international competitors. And we support them with our advisory skills and fresh ideas.

At the same time major organisations also expect reliability and security, because they’re entrusting us with a responsibility which goes to the heart of their processes and customer communication. We earn and nurture this trust by virtue of our wide-ranging expertise throughout the project cycle from idea to software implementation to operation and support. Customer satisfaction is demonstrated by their loyalty, often going back many years.

Every day it’s an inspiration and motivation to us to push back just that little bit further the boundaries of what’s possible to the benefit of our customers. With 100 very clever and enthusiastic staff who bring flair, imagination and technical competence to the development of exciting projects for global markets.

Airport Marketing

Airports are facing increasing competition in the battle for passengers and air services. Either by other airports within the same catchment area or other means of transportation. If you want to succeed, you will need to set your airport’s marketing strategy straight.

It has always been like that: Raising awareness of routes and airport services by aligning route development goals to passenger engagement strategies. Filling up planes by segmenting passenger markets and develop ways of connecting with the right passenger, at the right time, in the right place.

But the digital revolution changed the framework fundamentally: Technological progress is gaining pace. New and more opportunities and threats emerge with increasing frequency.

Krankikom helps you avoid the threats and seize the opportunities. We bring 20 years of experience in airport marketing and development of digital solutions. Our knowledge in all relevant sections enables us to contemplate projects with a holistic view.

Airport Websites & Airport Apps

Having an airport website and airport app is nothing exceptional today. But do they help accomplish all desired objectives? What about all achievable objectives? All too often, airport websites and airport apps are regarded as independent channels, instead of aligning them with superordinate public relations, marketing and commercial strategies.

Especially websites are usually the first touchpoints for travellers. They aid in creating better, more comfortable and hassle-free Passenger Experience. Moreover, they help passengers decide, what will become part of their personal airport experience. But there are many factors that decide about success or failure of an airport website or airport app.

Krankikom will gladly give advice regarding technical feasibilities, proper alignment of online and offline experiences.

Let us put your public relations, marketing and commercial strategies to digital use together.

Passenger Engagement and Passenger Tracking

The Connected Passenger offers operators several opportunities to improve airport efficiency. However, in order for a solution to succeed, passengers have to participate actively, and agree to share their data. Airports need to offer something in return to engage the passengers.

75% of travellers use mobile devices during their trips. 50% access travel information. At this point, two questions arise: What information and services do passengers seek and expect? How can airports capitalize on that?

Krankikom conducted a survey on travellers’ needs and expectations. We know how to provide the right information and services at the right time, to the right passenger in the most appealing and satisfying way.

Proper passenger engagement will enable passenger tracking. Your airport will have access to first-hand real time data for better decision making, and will become an intelligent airport. This will ultimately help in optimizing operations and achieve higher passenger satisfaction.



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Krankikom GmbH
Schifferstrasse 200
47059, Duisburg

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