Aurelie Varin, Founder of Edith et Marcel

Conquering the World With Her Luxury Slippers

After having worked for ten years in the pharmaceutical industry, Aurélie Varin decided to start her own company by creating a brand of luxury slippers. Interview.

The Awakening of Pont-Audemer. Leaving the pharmaceutical industry to enter the luxury shoe market, it's rather surprising! Explain to us the reasons for this professional reconversion?

Aurélie Varin: "The idea came to me a year ago, during the maternity leave of my third child. I worked for ten years in the pharmaceutical industry, but I could not find my account. I wanted to give meaning to my life. I wanted to create jobs in France and showcase French know-how to export abroad. "

Why did you choose the luxury slipper market?

"Because it's a market that does not exist. Moreover, I do not really like the term "slipper" which returns a somewhat dated image. I prefer to talk about luxury indoor shoes . I launched my activity last June by creating the brand "Edith and Marcel" in reference to the famous couple Édith Piaf and Marcel Cerdan , this mythical couple of years 1940-1950, which represents the French chic and elegance. They are very well known internationally. "

Where are your indoor shoes made?

"I have the chance to work with the Marco factory in Pont-de-l'Arche (Eure) . It is the oldest shoe factory in France. It was founded in 1750. Since June 2018, 300 pairs of indoor shoes have been manufactured and sold. They are made of lambskin with a velvet goat sole. The raw materials come directly from a tannery located in Indre-et-Loire . The shoebox is made of Sarthe , the tissue paper comes from Charente and the labels of Aix en Provence . In short, everything is made in France. "

Who says luxury also says restricted market. Which clientele are you targeting?

"Indeed, a pair of indoor shoes costs 249 euros. The luxury market is too small in France. To sell my products in large quantities, I am focused on finding professional customers all over the world. For now, my biggest client is a Japanese shop. I also have client shops in Switzerland , the United States and France. My goal is to make the brand "Édith et Marcel", a world reference in luxury indoor shoes. "

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