As a globally renowned fast food restaurant chain with a decades-long history of success and innovation, our client not only sells fried chicken and other fast food, but also provides customers with prompt and satisfying service, as well as a pleasant dining environment. However, the fast food industry is fiercely competitive, and being the second largest fast food brand in the world is not easy. In addition to maintaining customer satisfaction and increasing overall revenue, our client was looking for ways to enhance customer purchase opportunities.
ChallengesFor fastfood chains, service speed is a crucial element that attracts customers and increases brand loyalty. Our client required a highly stable yet compact POS system to optimize the counter space for offering speedy service. A fanless system design was also necessary to ensure compliance with safety regulations for restaurant environments. Additionally, our client wanted the ability to provide interactive promotional videos and advertisement displays for customers waiting to be served. Thus, an interactive and customizable POS system was required for providing promotional displays and drive-through services.
Solution-Interactive POS System Advantech’s 12”/15” POS system is a compact, powerful, reliable, and fanless solution capable of delivering the rapid yet stable service required. The Chameleon POS system integrates a second display that facilitates the presentation of interactive promotional videos to reduce customer frustration when waiting and generate potential purchase opportunities.
-Unique Vertical Second DisplayOur client asserted that a vertical second display showing interactive promotional videos would provide more effective advertising than traditional posters or flyers. Advantech integrated a vertical 15” second display for delivering real-time dynamic marketing messages.
-Self-Service KioskTo cater to all application requirements, Advantech provided a mountable W-POS system with a 15” display to support the drive-through service and ensure rapid order fulfillment.
- Unique vertical second display for presenting interactive promotional messages aimed at increasing customer purchase opportunities2. Wall-mountable POS solution supports rapid ordering drive-through service3. Innovative modular POS system design ensures reliable service and flexible maintenance4. Compact design optimizes counter space
To see images and diagrams and the complete application note please refer to the original article on our website: http://www.advantech.com/iretail-hospitality/casestudy/E9F57892-F65B-4F1D-A46C-104B0DDFDC89