Lightly carbonated refreshment from Krings Premium launched in the marketSIG Combibloc GmbH
New in combiblocPremium: Aqua fruitmix - a carbonated delight without deposit.
September 2005. Aqua fruitmix is the name of the new fruity thirst quencher from Krings Fruchtsaft GmbH, Germany. The lightly carbonated refreshment is offered in the aseptic 1,000 ml combiblocPremium carton from SIG Combibloc. Following the product’s success in the Netherlands, Aqua fruitmix is now also available in Germany ? where it is exempted from the mandatory deposit on one-way drinks packaging.
Positioned as a Premium Refreshment: Water plus Juice, the fruit drink is available in the following tastes: White Grape & Lemon, Apple & Red Berries, Apple & Peach Light, Apple & Wild Fruit, Orange & Lime, Apple & Peach and Pineapple & Passion Fruit Light.
The formulation of Aqua fruitmix is patented and thus unique throughout the world,” said Luit Mulder, Marketing & Sales Manager at Refresco Nord/Krings Fruchtsaft GmbH. Since 2000, Krings Fruchtsaft GmbH, a world leading manufacturer of fruit juices and fruit-based drinks, has been a member of Refresco Holding, which is headquartered in the Netherlands. Refresco Nord generated sales of EUR 320 million in 2004.
To launch this unique product, we have chosen combiblocPremium, a high-quality packaging, which is exempted from Germany’s mandatory deposit on drinks packaging due to its ecological benefits, Luit Mulder added.
The lightly carbonated Aqua fruitmix refreshment from Krings Fruchtsaft GmbH is available in the aseptic 1,000 ml combiblocPremium carton from SIG Combibloc in the Netherlands and Germany ? where it is exempted from the mandatory deposit on drinks packaging.
SIG Combibloc is one of the world's leading systems suppliers of aseptic beverage cartons and filling machines. Employing approx. 4,060 people, the company recorded sales of EUR 1,075 million in 2004. SIG Combibloc is a division of SIG Holding AG, Neuhausen am Rheinfall.